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You share our passion for transparent and personal financial advice?

Join our growing community of financial professionals 

Join our growing community of financial professionals 

As a financial professional, you...

...take the lead on the discussion and implementation of personal finance products and planning. We believe that trust and transparency are at the heart of improving women's experiences with financial institutions. That's why we work with financial professionals who share our passion for quality, inclusive financial advice.

Become a coach

Take one of the last free slots in our pilot!

We are building and training a community of independent coaches that can help other women. Join us - these are your benefits:

  • Your profile on our coach finder
  • Participation in events and webinars
  • Insights to create an inclusive advisory experience 

To apply, please contact us.

I signed up to SmartPurse because I work with female financial planning clients and I can see this could be an amazing resource.


It's more than just a matchmaking platform

Improve your customer experience. Make a difference.

#1: Attend our unique workshop

Get proven insights from our years of experience working with women and become a trusted advisor of choice for female clients.

#2: Donate your time to help during COVID

Join our "My Money Coach" program and donate 1 hr per week of your time to provide free financial coaching to women who need it the most during these challenging times.

I attended the first CA session in London and it was amazing and rare opportunity to hear from experts what women really expect from a financial advisor. Especially valuable was to learn how I can create an experience to earn trust and build long-term relationships with female clients.