Building trust creates long-term success.
The on-demand course for Financial Services professionals who want to grow their client base by building trust on social media.
What you'll get:
- 5 sessions of action led learning content developed by two trailblazing women; one specialist in comms & positioning and the other from the world of finance.
- Take-away modules & try now examples.
- A strategy calendar.
- The winning formula for staying current with clients & potential clients.
Is this the course for you?
What you'll learn:
- Methods for defining you & your audience.
- How to create a great profile, generate attention & followers.
- How to pick your platforms & hone your message.
- Keys to finding the right tools & content strategies.
What do you need?
- Basic social media knowledge.
- A pen and paper if you like to make notes.
- An enthusiastic attitude.
- The want to change your approach & get more clients.
Meet Susanne.
Founder and Chairwoman at CEO Positions AG with extensive qualifications, including an Executive MBA from the University St. Gallen, GER. Certified business coach, Drs. Boudewijn Vermeulen & the successful ascents of Mount Everest and Cho Oyu.
She successfully inspires, energises and elevates the management of companies with positioning methodology and in strategic performances - digital-first.
Meet Olga.
Olga is a global innovation expert, with 15 years of experience in financial services. She specialises in financial education, sustainability, and gender-smart investing. She is the co-Founder of SmartPurse.
Olga has a passion for sharing her financial knowledge, her 'women & money' column on Watson has over a million dedicated readers, and she is often described as a trailblazing financial leader!
Course curriculum.
Your audience.
Learn to develop the trust of your audience.
Your expertise.
Know what social media channels work best for positioning your expertise.
Your profile.
Learn best practices on how to structure your profile - including creating your bio & the rights visuals.
Successful content.
Practical tips & advice on how to turn financial content into engaging & successful posts.
The content plan.
Building a content plan saves time & helps you to save time while creating effective content.