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Make financial peace of mind your reality

Get the tools and knowledge you need to take control of your money and make the most of it.

We make learning about money easy and fun

With an independent financial knowledge toolkit that works like a fitness app - designed by women, for women.

Your benefits

I want a secure, independent future

Make a financial plan that will protect your future against job loss, the impact of part-time work, accidents, divorce and secure your retirement.

I want to get started and have new choices

Discover new ways how to reach your goals, from changing jobs to travel or going independent. 

I want to invest my money in line with my values

Learn how to get it right to make your money count for you, and for a sustainable world.

My thanks, I have learned a lot in this short time! I really need to do something and manage our money better.


Why SmartPurse?

It's personal

Our digital money-fitness program allows you to learn where and how you want.
With bitesize learning moments you'll make financial confidence a natural habit, like walking steps.

It's practical

It's more effective than a book - you'll get all you need to take action while learning - useful templates, checklists and recommended tools. And yes, quizzes and stories make it more fun too:-)

How does it work?

#1: See where you stand today and set your goals

Like a health-check, this unique survey will show you your starting point and where you need to focus


#2: Learn what you need and choose your financial tools

Learn what options are available to you. We give you the knowledge to feel confident about your choices. It's like having an exercise plan.


#3: Make it happen and put your money to work

Imagine the feeling after (!) a great workout. Invest in a way that is right for you with tips and guides from real-life experience. Plus! Find a person to trust (like a personal coach) who can help you along the way.

Being financially savvy is a cornerstone to empowerment and self-confidence for women. I'm thrilled to see SmartPurse help more women achieve it. 



A selection of the most frequently used contents:



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Next Event: Robo-Advisors - einfach online Geld anlegen. Lerne von den Profis! (27th May)


About us

Can we introduce ourselves? We are Jude and Olga.

Between us, we have a background in finance and women's empowerment. We have changed the financial services industry to serve women better and created a global movement celebrating women and girls, taking a frank look at the obstacles they face. With a fantastic team of experts we are building SmartPurse to give everyone the opportunity to gain the confidence to talk, understand and feel good about money.

You won't find any adds, product provisions or hidden fees anywhere on SmartPurse - and we want to keep it that way! 

Are you a SmartPurse member yet? Sign-up for free today

  • access your toolkit and see your personal learning progress

  • practice what you've learned with interactive quizzes, games and checklists

  • receive our informative bi-weekly Money Tip with useful news and in-depth content

  • receive special benefits exclusive to our members

Start making the most of your money and be a step closer to an independent and secure future

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