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About us

We are a pioneering platform for inclusive financial planning and education
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Our vision

We want to build a gender inclusive global economy and change the world for the better

Our mission

We give everyone, and especially women, the financial knowledge, tools and confidence to realise their full potential


Provide accessible, impartial financial education


Increase the financial independence of every woman


Drive change in the Financial Services industry

We're Jude & Olga

Over the past 10 years, we have built one of the largest global communities of women and have transformed many financial services companies.

After talking to thousands of women, we learned that there is no safe and welcoming space for women to discuss the money questions impacting their lives and to get practical help. 

With a team of global thought leaders specialising in gender equality and finance, we set out to change that - to revolutionise the way women discuss and plan their money. The result is SmartPurse, together we've got this!

Our story

Since more than a decade Jude and Olga pioneer societal change for gender equality and change the financial services industry:

  • Jude is one of the most powerful women in UK arts and the founder of the WoW foundation, now active in over 20 countries
  • Olga co-founded the award--winning women program at UBS and is an advocate for financial literacy reaching over 1.2 million readers with her independent column "Money Talks" at Watson news in Switzerland

This March, SmartPurse broke new grounds being selected as the only female founded startup (from 300 applicants) to join Swiss Fintech incubator and fund Tenity.

The SmartPurse team

Jude Kelly


One of the UK’s leading cultural practitioners. Voted the most powerful woman in the Arts, founder of the WOW - Women of the World Festivals, now in over 20 countries, 5 continents.

Olga Miler


Award-winning innovation architect and marketing executive. UBS, PwC, Nestle, start-up experienced. Developed UBS award-winning programme for women.

Desiree Dosch

Financial education specialist

10 years' experience in growth strategies and marketing. Expert in financial services and former Head of Women Segment EMEA in a Swiss Wealth Management Bank. 

Michael Weiss

Finance & Metrics

Over 17 years’ experience in financial services, corporate advisory, derivatives, financing at CS, Morgan Stanley, Lehman Brothers! Start-up experienced with own merchant banking boutique.

Antonela Perkins

Digital Marketing & Comms UK

In charge of general communications, content creation, social media marketing, influencer coordination, newsletter curation, ad campaign implementation, market research and web updates.

Amanda Redman

Corporate and Network Engagement

Award-winning Chartered Financial Planner and author of the book 'Dare To Be Fair: How to know your worth and build yourself a better financial future'. 

Eric Don

Strategy & Growth

Award-winning management consultant with over a decade of experience building organisational health, cultivating relationships with partner organisations, and developing senior executive-level communications.

Jenia Korocencev

Social media CH

Student of Business and Economics, responsible for the Swiss social media content. 

The SmartPurse Advisory Board


Our Advisory Board is full of experienced and inspiring women and men.


Meet our advisory board