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Making money simple

We help women to achieve financial freedom through education, resources and coaching.

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Save the Date: Money Rally is BACK

Putting a spotlight on investing in yourself, our signature event returns for the third time on October 16th, 2021. 

With past speakers including Charlotte Church, Alison Steadman and Ruby Wax, our 2021 Money Rally is centred around increasing financial understanding and confidence through expert-led workshops.

Early bird tickets available now until September 12th!

Save your space

Explore SmartPurse

Money School

70+ lessons and exclusive resources to help you deepen your financial understanding in life's spare moments. A premium subscription you can work through at your own pace.


Courses & events

Standalone, on-demand courses and live events providing the opportunity to deep-dive into a financial topic as well as to network and connect with like-minded women.

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Expert coaching

SmartPurse-approved financial coaches and advisors offering 1:1 financial support and impartial money advice, for all the money moments that need a second opinion.

Meet the experts

I am learning so much and gaining confidence to invest. I am doing my research and it feels good to know that I belong to a community of women who approach it the same way.


Why SmartPurse

A unique financial wellness platform designed by women, for women, with proven results.


of SmartPurse users rate the content as 'Very Good' or 'Excellent'.


of course participants see increased confidence in 2 weeks.


of users would recommend us to a friend or colleague.

Get money confident today

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How it all began...

Meet our co-founders, Jude Kelly & Olga Miler.

On a mission to close the gender education gap, their joint knowledge and experiences expand across the financial industry and the arts.

In other words, they know what they're talking about when it comes to money - and before long, so will you.

Meet the team

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