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We’re breaking barriers in financial education! 

Say goodbye to paywalls and hello to free, accessible tools to help you grow wealth.

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Black Friday: Our Biggest Sale! 🎉

Save 30% on our VIP Subscription and take your financial journey to the next level with expert coaching, tools, and masterclasses.

🕒 Hurry—offer ends December 2nd!

Use code "30BLACKFRIDAY" at checkout and start unlocking your financial potential today!

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Explore SmartPurse

We're a leading financial wellness platform, empowering you to learn, plan, and grow your wealth. Designed by women, our content and solutions are made for everyone.

Women and men winning
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Employer Financial Wellbeing

Join the growing number of innovative companies that are benefiting from the transformative impact of our financial wellness on productivity...

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Courses & Events

Embark on a thrilling finance journey with extraordinary events and empowering courses

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Product & Provider Check

Get an independent review of your financial products and providers to ensure you're not overpaying and your investments are yielding fair returns...

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SmartPurse App

Boost your financial success in just three minutes a day with our app! Discover how to invest wisely, optimize your...

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Experts & Tools

A helpful network of SmartPurse-vetted financial experts that offer you 1:1 impartial money advice

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Boost your success in just 3 minutes per day! 💸

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  • Learn how to invest, optimise your pension and make a difference
     
  • Master essential financial terms with our interactive glossary
     
  • Access inspiring webinars
     
  • Take a snapshot of your financial health
     
  • Collect and earn rewards

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Empower your workforce

Financial distress costs UK employers over £2.5bn annually.
Imagine what this could mean for your team?

Join the growing number of companies already witnessing the transformative impact of SmartPurse financial wellness on productivity and employee well-being.

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Why SmartPurse?

The results speak for themselves

Save £5,300 per year

SmartPurse users save up to £5,300 more per year

9 out of 10

optimize their retirement planning and retirement provisions

96%

feel motivated and start to take action for their finances

How it all began...

Meet our co-founders, Jude Kelly & Olga Miler.

On a mission to close the gender education gap, their joint knowledge and experiences expand across the financial industry and the arts.

In other words, they know what they're talking about when it comes to life and money - and before long, so will you.

Meet the team

Collaborations

Thrive in life and do good

We believe everyone has the right to succeed

With a VIP subscription, you'll help us keep our content free of advertising and product placements, and facilitate free access for students and those facing financial difficulties.

Thank you!♥

All our photography on this page features real people in real-life situations.
Foto credit: Luke Foresythe, London I Lara Kaiser, Zürich