Why we exist
Provide accessible, impartial financial education to everyone
Increase the financial independence of every woman
Drive change in the Financial Services industry
The way we work
SmartPurse is based on years of practical experience, research, and insight from real people
We answer real-life money questions in a practical way
All our content is rooted in real-life questions from women. Wherever you see case studies and stories, they are from real women.
We never waste your time
Everything we do is designed with efficiency and practicality in mind – from calendar entries to estimated learning times.
This means that it should be easy to find what you’re looking for, and easy to understand without being dumbed down.
We strive never to use jargon, and if and when we have to, it is accompanied by an explanation.
We understand that trust has to be earned, not claimed
All our information has clearly identifiable sources, and our pricing and data management is fully transparent.
There is no tool for development more effective than the empowerment of women