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About us

We are a unique financial wellness platform providing the inspiration, impartial knowledge and tools women need to take charge of their financial future and live more fulfilling and independent lives.

Our mission

Change the global conversation on women and money.
At scale.


Provide accessible, impartial financial education to every woman.


Increase the financial independence of every woman.


Drive change in the Financial Services industry.

We're Jude & Olga

Over the past 10 years, we have built one of the largest global communities of women and have transformed many financial services companies.

After talking to thousands of women, we learned that there is no safe and welcoming space for women to discuss the money questions impacting their lives and to get practical help. 

With a team of global thought leaders specialising in gender equality and finance, we set out to change that - to revolutionise the way women discuss and plan their money. The result is SmartPurse, together we've got this!

Why women use SmartPurse

The SmartPurse team

Jude Kelly


One of the UK’s leading cultural practitioners. Voted the most powerful woman in the Arts, founder of the WOW - Women of the World Festivals, now in over 20 countries, 5 continents.

Olga Miler


Award-winning innovation architect and marketing executive. UBS, PwC, Nestle, start-up experienced. Developed UBS award-winning programme for women.

Desiree Dosch

Financial education specialist

10 years' experience in growth strategies and marketing. Expert in financial services and former Head of Women Segment EMEA in a Swiss Wealth Management Bank. 

Michael Weiss

Finance & Metrics

Over 17 years’ experience in financial services, corporate advisory, derivatives, financing at CS, Morgan Stanley, Lehman Brothers! Start-up experienced with own merchant banking boutique.

Elise Czyzowska

Elise Czyzowska

Marcoms Specialist

A recent graduate from the University of Oxford with a BA in English Literature and Language. Having used her dissertation as a chance to study women’s rights and social media, she is now interested in bringing those ideas into a digital marketing landscape.

Adam Corbett

Head of Operations and Business Development

Over a decade of experience in business development and operational management. Specialist in new business sales and client retention. Start up experience with consulting business. 

Sidhant Kamra

Marketing Intern

3+ years of experience in SMM & General Marketing in India. Currently studying for a MSc. in Marketing at Brunel University, London, Sidhant has a keen interest in branding and digital marketing. 

Kathrin Plüss

Swiss Content & Marketing

Bachelor student at the University of Zurich, majoring in history and political science. Enthusiastic about everything related to (financial) education. Mainly supporting the Swiss team.

Kira Wetzel

Swiss Business Development

Currently studying for a Masters in Business Administration and Computer Sciences at the University of Zurich. Start-up and banking experienced with a drive to learn new things.

The SmartPurse Advisory Board


Our Advisory Board is full of experienced and inspiring women and men.


Meet our advisory board