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About us

SmartPurse is the money coaching and learning toolbox, inspiring women everywhere to build financial confidence & independence.

We're Jude & Olga.

Over the past 10 years, we have built one of the largest global communities of women and have transformed many financial services companies.

After talking to thousands of women, we learned that there is no safe and welcoming space for women to discuss the money questions impacting their lives and to get practical help. 

With a team of global thought leaders specialising in gender equality and finance, we set out to change that - to revolutionise the way women discuss and plan their money. The result is SmartPurse, together we've got this!

To change the world, women must change the world of money.

Jude Kelly & Olga Miler, SmartPurse Co-founders

The SmartPurse values.

As a company we are committed to the following values reflected in our team structure, our advisory board, our supply chain management and our investor community:


We have a bias for women - without excluding men.

We are intersectional in everything we do, from the very beginning.

We are sustainable in everything we do.

The SmartPurse team.

Jude Kelly


One of the UK’s leading cultural practitioners. Voted the most powerful woman in the Arts, founder of the WOW - Women of the World Festivals, now in over 20 countries, 5 continents.

Olga Miler


Award-winning innovation architect and marketing executive. UBS, PwC, Nestle, start-up experienced. Developed UBS award-winning programme for women.

Desiree Dosch

Business Development

10 years' experience in growth strategies and marketing. Expert in financial services and former Head of Women Segment EMEA in a Swiss Wealth Management Bank. 

Michael Weiss

Finance & Metrics

Over 17 years’ experience in financial services, corporate advisory, derivatives, financing at CS, Morgan Stanley, Lehman Brothers! Start-up experienced with own merchant banking boutique.

Sophie Goodall

Marketing Manager

Experienced developing marketing and growth strategies for startups, SME's and agencies. Expert in branding, user journeys and the full marketing mix. Lover of print marketing and thought-leadership communication.

Elise Czyzowska

Elise Czyzowska

Marketing Intern

A recent graduate from the University of Oxford with a BA in English Literature and Language. Having used her dissertation as a chance to study women’s rights and social media, she is now interested in bringing those ideas into a digital marketing landscape.

Adam Corbett

Head of Operations and Business Development

Over a decade of experience in business development and operational management. Specialist in new business sales and client retention. Start up experience with consulting business. 

Valentina Coco

Swiss Business Development

15 years' experience as a corporate finance leader. Expert in creating relationships, and focusing on value added propositions. Passionate about equality and inclusion, she is now striving to drive her passion through financial knowledge.

Kathrin Plüss

Swiss Content & Marketing

Bachelor student at the University of Zurich, majoring in history and political science. Enthusiastic about everything related to (financial) education. Mainly supporting the Swiss team.

The SmartPurse Advisory Board.


Our Advisory Board is full of experienced and inspiring women and men.


Our fantastic partners: