From Nescafé to Building Her Own Brand — and Why It Matters
📅 Thursday, 16 April 2026 🕡 18:30 – 20:30 📍 Coffee Bar Tessinerplatz, Zurich
Have you ever wondered what it really takes to leave a corporate career behind and build something of your own? Not the polished version you may know from LinkedIn, but the real one, with all the uncertainty, the learning curves, and the moments that made it worth it.
That's exactly what we're talking about at our next community meet-up.
We're sitting down with Elisa Dot i Bach, founder of DONA Coffee and member of the SmartPurse Shop, for an honest fireside chat about her journey — from working in the world of Nescafé to building a coffee brand that puts female farmers at its centre.
What We'll Talk About
Leaving corporate life to build your own thing What actually shifts when you go from employee to founder
Coffee, community, and female independence How DONA is structured to support the financial independence of female coffee farmers — and why that's a bigger deal than it sounds.
Climate, trade, and the future of coffee The coffee industry is changing fast. What does that mean for the people growing it — and for us as consumers?