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Finance was built to be confusing.

We cut through the bullsh*t so you can be financially healthy, confident & free.

What would you like to do?

Plan my retirement

Understand my options, start a retirement pot, prepare for a longer life.

Save money and secure my future

Build and revise my budget, prepare for life events, build a safety pot.

Make my money grow

No matter how little you start with, you can grow your money through investments.

Women often ask us

How we help you

Your three simple steps to financial confidence with a SmartPurse membership

1. See where you stand

Your SmartPurse membership starts with a quick survey to see where you are, what you know and what you want.

2. Learn at your own pace

Whether you're taking a course, reading, or meeting peers the knowledge you'll acquire will give you the confidence to take control of your money.

3. Connect with a money coach

A little expert advice goes a long way. Our carefully vetted and trusted mentors help you get your money working hard straight away.

With membership starting from £0 you have nothing to lose and everything to gain.

Start your financial journey today.

Olga's authentic manner gave me confidence that taking control of my money is no magic and that I should just start with it.

Florina, 30

You are not alone

36% of women find it challenging to access easy to digest financial education - let alone like-minded women to share their journey with, and professionals who understand that a woman's financial needs are vastly different to men.


We believe that every woman deserves access to high-quality, impartial financial information.