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About us

SmartPurse is the money coaching and learning toolbox, inspiring women everywhere to build financial confidence & independence.

We're Jude & Olga.

Over the past 10 years, we have built one of the largest global communities of women and have transformed many financial services companies.

After talking to thousands of women, we learned that there is no safe and welcoming space for women to discuss the money questions impacting their lives and to get practical help. 

With a team of global thought leaders specialising in gender equality and finance, we set out to change that - to revolutionise the way women discuss and plan their money. The result is SmartPurse, together we've got this!

To change the world, women must change the world of money.

Jude Kelly & Olga Miler, SmartPurse Co-founders

The SmartPurse mission.


Provide accessible, impartial financial education to every woman.

Build the world’s most sought-after independent financial education toolbox for women. Accessible for every woman, helping at every major milestone in their lives.


Increase financial independence.

Increase the financial confidence of women, making a tangible contribution to the United Nations Sustainable Development Goals, in particular SDG5.


Drive change in the financial services industry.

Mobilise women and their insight to educate financial professionals.

The SmartPurse values.

As a company we are committed to the following values reflected in our team structure, our advisory board, our supply chain management and our investor community:


We have a bias for women - without excluding men.

We are intersectional in everything we do, from the very beginning.

We are sustainable in everything we do.

The SmartPurse team.

Jude Kelly


One of the UK’s leading cultural practitioners. Voted the most powerful woman in the Arts, founder of the WOW - Women of the World Festivals, now in over 20 countries, 5 continents.

Olga Miler


Award-winning innovation architect and marketing executive. UBS, PwC, Nestle, start-up experienced. Developed UBS award-winning programme for women.

Desieree Dosch

Business Development

10 years' experience in growth strategies and marketing. Expert in financial services and former Head of Women Segment EMEA in a Swiss Wealth Management Bank. 

Michael Weiss

Finance & Metrics

Over 17 years’ experience in financial services, corporate advisory, derivatives, financing at CS, Morgan Stanley, Lehman Brothers! Start-up experienced with own merchant banking boutique.

Sophie Goodall

Marketing Manager

Experienced developing marketing and growth strategies for startups, SME's and agencies. Expert in branding, user journeys and the full marketing mix. Lover of print marketing and thought-leadership communication.

Elise Czyzowska

Elise Czyzowska

Marketing Intern

A recent graduate from the University of Oxford with a BA in English Literature and Language. Having used her dissertation as a chance to study women’s rights and social media, she is now interested in bringing those ideas into a digital marketing landscape.

Helen Opara

Helen Opara

Visual Content Assistant

4 to 5 years’ experience in illustration, community building, and content management. Practised in storytelling, producing learning resources and building networks. Self-proclaimed professional geek and passionate about visual culture.

The SmartPurse Advisory Board.


Our Advisory Board is full of experienced and inspiring women and men.