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tap your potential

We inspire women to achieve financial freedom through independent education, coaching and events

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💸 Moneyssentials course 💸

Are you thinking about setting financial goals for the year 2023? Confused about how to start investing and pension planning (or in need of a refresher)? If so, look no further than this course! 

Don't miss out! Sign up now to reserve your spot on time.

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🚨 Pre-register to be among the first people to get our Android app 🚨

Hey, Money School fans! 👋

We have some exciting news: the Android version of our app is coming out in less than two weeks! 🚀

If you want access to our unique toolbox at your fingertips whenever you need it, sign up now to join the waitlist and get all the perks before everyone else. 🤑

Don't delay—register today!

I am learning so much and gaining confidence to invest. I am doing my research and it feels good to know that I belong to a community of women who approach it the same way.


Explore SmartPurse

We are an independent gender-smart financial wellness platform.
Designed by women, useful for everyone.

Financial Health Test

Join thousands others to test and find out more about your financial health and see how you compare to others or track your own progress!  

Take the test today

Money School

Our ultimate financial learning toolkit. Discover everything you need to set yourself up for a successful future in 80+ lessons with our app. 

Discover money school now

Invest Sustainably

Grow your money & save the planet with our on-demand course, full of practical advice from sustainable investing experts.

Access the course

Let's talk money

Over 300 amazing women and 30+ experts attended our Money Rally in partnership with Frauenzentrale Zürich, exchanging on everything there is to know about your finances.

Why SmartPurse

Boost your confidence

95% of course participants see improved confidence in two weeks.

Learn from proven experts

94% of our participants rate the content as 'very good' or 'excellent'.

Join the movement

90% of our users would recommend us to a friend.

Very inspiring in terms of thinking actively about what our passion is and how we can make a difference.

Webinar participant, Advance May 2022

How it all began...

Meet our co-founders, Jude Kelly & Olga Miler.

On a mission to close the gender education gap, their joint knowledge and experiences expand across the financial industry and the arts.

In other words, they know what they're talking about when it comes to life and money - and before long, so will you.

Meet the team