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own your financial freedom

We inspire women to achieve financial independence through unbiased education, coaching and events.

Start today with a free event!


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I am learning so much and gaining confidence to invest. I am doing my research and it feels good to know that I belong to a community of women who approach it the same way.


🗓️ Free Webinar: Give the Gift of Presence this Christmas

Prepare to unlock the secrets to fostering profound self-connection and nurturing genuine bonds this Christmas!🎅🏻

📆12. December 2023, 13:30 CET

💌 Enrol now and claim your spot


Register here
Join Our Free Biweekly Newsletter for Expert Tips! 📈

Ready to level up your money game? Subscribe to our financial ninja newsletter and unlock the secrets to financial success. Let's kick some financial goals together! 🚀💪

Explore SmartPurse

We are an independent gender-smart financial wellness platform.

Learn quickly with our free sign-up Money School, take control with tailored courses and seek expert advice from certified money coaches.

Financial Health Test

Join thousands others to test and find out more about your financial health and see how you compare to others or track your own progress!  

Take the test today

Money School

Our ultimate financial learning toolkit. Discover everything you need to set yourself up for a successful future in 80+ lessons with our app. 

Discover money school now

Invest Sustainably

Grow your money & save the planet with our on-demand course, full of practical advice from sustainable investing experts.

Access the course

Why SmartPurse

Boost your confidence

95% of course participants see improved confidence in two weeks.

Learn from proven experts

94% of our participants rate the content as 'very good' or 'excellent'.

Join the movement

90% of our users would recommend us to a friend.

Very inspiring in terms of thinking actively about what our passion is and how we can make a difference.

Webinar participant, Advance May 2022

Money School App 💸

🪄 Since we released our Money School app on iOS last summer, we’ve constantly been looking for ways to improve and make it more accessible.

✨ We are thrilled to let you know that we have now FINALLY released the app on Android too. To access the Money School on-the-go and have our unique toolbox in your pocket, click the link below to download it to your device.

😎 What are you waiting for? Get yours now!

Download the app!

How it all began...

Meet our co-founders, Jude Kelly & Olga Miler.

On a mission to close the gender education gap, their joint knowledge and experiences expand across the financial industry and the arts.

In other words, they know what they're talking about when it comes to life and money - and before long, so will you.

Meet the team