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My Money Coach

a call to arms to boost women’s financial resilience in unprecedented times.

We invite financial services professionals - individuals and organisations - to donate their time to strengthen the financial resilience of women.

What is the My Money Coach initiative?

Free money coaching

Financial services professionals will donate hours of free coaching sessions over the coming months.

Are you a financial advisor or a financial firm? Join us

Free money learning

The launch of free digital money boot camps for women using innovative, independent learning toolkit SmartPurse. 

Courses will be announced soon. 

Awareness creation

Creation of a bespoke PR and social media campaign and content raising the awareness of the importance of financial literacy. On 28th April we launched the initative with a panel from UK Fintech Week.

We need you!

 Join us as and donate your time for a good cause. 

How can you participate?

  • Donate your time as an individual or as a team or organisation 
  • Join as an expert on a free financial course
  • Amplify and grow the movement - speak about it, motivate others to participate, share across social media, organisation and friends
  • Make a financial contribution to strengthen the awareness campaign

Apply here if you are a financial individual

Apply here if you are a financial institution

Why now?

The global coronavirus pandemic continues to impact businesses and individuals and take its toll on daily life.

More, practical financial education around budgeting and planning are essential now more than ever to increase the financial resilience of women, secure their futures and the wellbeing of society overall.

Fintech Alliance UK

Women are impacted the most...

  • Women carry the higher share of unpaid work.

  • Women have the highest proportion of low paid, zero-hours and part-time self employed work.

  • Women are the majority of health workers putting them at risk of exposure (especially during a pandemic).

  • Women are expected to lose their jobs at an accelerated rate, increasing financial dependency and vulnerability.

  • Women are more likely to be dependent on social security and are more likely to be in a volatile housing situation.

  • With the crisis impacting pension savings, this will impact women who are forecasted to be five times poorer at the age of retirement.

About the Initiators

FinTech Alliance & SmartPurse

FinTech Alliance in partnership with the UK Government, is a multifaceted digital engagement platform that brings the global FinTech ecosystem together to explore, engage and do business. This will be the first ever, community-driven platform for the whole FinTech industry, where all the profits made will be reinvested back into the FinTech sector, providing a fully inclusive environment to support FinTech growth and empower UK business with comprehensive information, services, and intelligence.

SmartPurse wants to revolutionise the way money gets discussed and planned by women. Changing the language to ditch the jargon, empowering women with information, and inviting you to tell us what you need to know. No judgement, no holds barred.

It's time to call on our community's knowledge, years of experience and commitment to inclusion in order to support women at this challenging time.

Phil Vidler, CEO of FinTech Alliance

Our partners

Would you like to become a partner as well?
Find out how you can participate - more information here or contact us