About
I believe finance should be a force for empowerment—not confusion.
That belief comes from personal experience.
Growing up, I saw how a lack of financial knowledge limits lives.
That’s why I’ve spent the last 18+ years transforming how people—especially women—interact with money.
As the co-founder of SmartPurse, former UBS managing director, and creator of billion-dollar ETFs, I’ve helped thousands take control of their finances and futures and an innovating the financial services industry every day.
But my proudest work happens 1:1.
As a financial coach, I combine deep industry knowledge with empathy to help you understand where you stand today—and build the confidence, clarity, and strategy to get where you want to go.
No jargon. No judgment. Just a clear path forward.
If you're ready to turn your money into a meaningful tool for freedom, let’s talk.
That belief comes from personal experience.
Growing up, I saw how a lack of financial knowledge limits lives.
That’s why I’ve spent the last 18+ years transforming how people—especially women—interact with money.
As the co-founder of SmartPurse, former UBS managing director, and creator of billion-dollar ETFs, I’ve helped thousands take control of their finances and futures and an innovating the financial services industry every day.
But my proudest work happens 1:1.
As a financial coach, I combine deep industry knowledge with empathy to help you understand where you stand today—and build the confidence, clarity, and strategy to get where you want to go.
No jargon. No judgment. Just a clear path forward.
If you're ready to turn your money into a meaningful tool for freedom, let’s talk.
| Age |
46-65
|
|---|---|
| Nationality |
Swiss
|
| Civil status |
Married
|
| Kids |
Yes
|
| Passionate about |
Financial Wellbeing and Financial Education
|
| City, Country | Zuerich, CH |
I can support you in the following
Pension
Specific investment advice, e.g. build/manage an existing portfolio
Saving & budgeting
Goal Setting: Planning your goals for the next 3 years
Portfolio Health Check
Crypto
Venture Capital & Investments in Start-ups
Help you make a more sustainable impact with your money (e.g. impact investing, philanthropy)
General advice, e.g. review of a personal situation
Skills & Qualifications
| Firm | SmartPurse |
|---|---|
| Function | Co-Founder & CEO |
| Place of work | Independent professional |
| Experience | 20+ years |
| Qualifications |
Economist with a focus on banking & finance
|
| Regulatory (FCA) Authorized: | Yes |