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How do I know that SmartPurse will work for me? / Why should I use SmartPurse?

Everything in SmartPurse is built from the experience and intelligence of hundreds of women of all ages and backgrounds.

Independent – there are no commercial purchase points, and no strings attached.

Practical – we are jargon-free, providing all information in one place and sensible action-based guidance that is interactive and fully transparent.

Fun – imagine the experience of a fitness app with levels, rewards and moments of triumph applied on all aspects of money.

What is SmartPurse all about?

Would you like to get better with your money? We can help you learn the basics, save for retirement or other life goals, get help to go through a life event, understand investing better or find a financial expert you can trust. SmartPurse offers you an independent and straightforward financial toolkit to support achieving your financial goals.

How do I know I can trust SmartPurse?

Everything in SmartPurse is created by the women it serves.

All our content is based on years of experience in advising women on their finances (as a team we have more than 40 years of experience in various aspects of finance).

We ask financial experts to review our content, ensuring we’re providing objective and educational information to our users.

Finally we challenge all we produce with women of all ages to ensure it is clear, understandable and actionable.

Besides our content development process, SmartPurse has an independent advisory board that provides strategic guidance on how we develop the platform.

Where and how can I sign up?

You can sign up here by using your individual email and password.

What if I live outside the UK or Switzerland?

There are currently women using our platform from many different parts of the world. While the content of our courses is applicable to everyone, some content refers specifically to tools and options available in the UK and Switzerland.

Who is behind SmartPurse?

The founders of SmartPurse are Jude Kelly and Olga Miler. Jude Kelly CBE is one of the UK’s leading cultural practitioners, voted the most powerful woman in the Arts. Olga Miler is an award-winning innovation architect and marketing executive. She is a specialist in women and finance, gender-smart investing and sustainable investing.
Read more about us here.

And there is also our fantastic and diverse team of dedicated, experienced and passionate individuals - without them SmartPurse would not be possible. Please pay them a visit here

How can I unsubscribe?

You will find an unsubscribe link at the bottom of all our emails, but you can also update your subscription by logging in or using our online chat service.

How much does membership cost?

We are offering a monthly and yearly subscription. More information here.

What are the payment methods available?

At the moment, we only accept Credit/Debit cards payments.

Do you also do online events?

Yes, we also offer webinars. You can find information about our webinars in our ‘Connect’ section here.

Are there local communities and get-togethers?

Yes, you can find all information about our events on our ‘Connect’ pages here.

Can men use SmartPurse?

Our mission is to help close gender money gaps and help women feel financially confident and independent, not to exclude men. We welcome users of all gender identities and gender expressions.

How can I get involved to help the SmartPurse mission?

Please send us an email to to see if there’s any way we can collaborate together.

What social media channels does SmartPurse use?

We are active on Instagram and LinkedIn. Follow us to stay up to date with what we’re up to!

Do you offer refunds?

No, we do not offer refunds. Since some of our content is available immediately after subscribing, we cannot offer refunds. If you’d like to unsubscribe, you can manage this in your account settings once you login. Or unsubscribe from our emails by clicking ‘unsubscribe’ at the bottom of an email.

We’re available through our online chat service if you have any queries!

Do I need any prior financial knowledge to use SmartPurse?

Absolutely not. Our content is designed for women who have all levels of financial knowledge.

How do you use my personal information?

Please visit our Privacy Policy page to understand more on how we use your information. Primarily it’s to send you updates and articles on SmartPurse events & content. We also use it to enhance your user experience and to operate and maintain your account. We do not share your personal information with third parties.

Do you provide financial advice?

No! We are not certified financial advisors. We only provide guidance but no financial advice in any shape or form. The articles and information available on SmartPurse are for information and educational purposes only and do not constitute financial advice. You need to consult with an independent financial advisor for advice on your specific circumstances or on any other financial matters.