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What women should know about money and investing

It all started when my dad suddenly died, leaving us in a whirlpool of receipts and bills, along with shock and grief. It took my mum and I, two well-educated women, almost 2 years to get out of this tornado and start to understand everything.

Studies show that women feel just as comfortable with money as men when it comes to everyday matters: budgeting in the household and paying bills. But only about half (52%) dare to invest. And even more - 59% - say they regret not dealing with money anymore.

I only understood the full scope of “being a woman & money” when I was 38. After all, I was primarily an economist, marketing specialist, girlfriend, mother, and not necessarily a “woman”. And money never really seemed that "important", what was happening in my everyday life was much more important.

Be honest, who actually gets up in the morning and thinks:

“Today is the day I’m going to take care of my money!”

I can think of millions of other things than struggling with a mess of numbers or going to a boring meeting room for financial advice.

When I speak to women from all over the world, I hear sentences like

  • "I don't know where to start."
  • "He's better with the finances."
  • "I have no time."
  • "I'm afraid of losing the money."
  • "I don't know enough about investing ..."

No isolated cases and age do not matter: 61% of young women leave financial decisions to their partners (UBS, 2019) and more than half of the divorced or widowed women experienced a financial shock.

7 out of 10 women living in a partnership in Switzerland leave the financial planning to their male partner.


If women make 80% of the buying decisions, why do we find it so hard to plan our own future with money?

Is it perhaps because, for us, instead of just growing numbers in our accounts, what matters to us is where the money goes and what happens in life?

I think that's where the woman-money problem starts. I often find that money is the last thing women think about when they want to move something forward. Or everyday life takes over and they lack time.

Every woman should look into her future money - especially in Switzerland.


Under paid work

Women do 61% of unpaid work in Switzerland, men 61% of paid work. That's almost 250 billion francs a year of unpaid work done by womenThen there is the gender pay gap - apparently we choose less well-paid jobs. Nevertheless, the inexplicable wage difference between women and men in Switzerland is a strong 7.7% and everything including women earns 17.4% less than men.

In addition, 6 out of 10 working women work part-time, compared to only 18% for men. Sometimes working is simply not worth it if childcare and taxes make the income obsolete. Sad but true!


Responsibility for a longer life

In Switzerland, women live on average almost 4 years longer (85, 4 years vs. 81.7 years men), the divorce rate increases and other partner models emerge. Of course, as a woman you can inherit twice, once from your parents and a second time from your partner, but that alone is often not enough as a pension.


Another relation to risk

A country of savers: With 18.8% (2016), we have one of the highest savings rates in the world according to the OECD. Studies have shown that men tend to invest their money in gold, shares and fund accounts, while women prefer the giro or savings account - our money grows very slowly and is partially "eaten up" by inflation.

Overall this provides a typical picture over the course of a lifetime:

Graphic from UBS

Impoverishment, especially in old age. Yes, you see that correctly.

When women invest, they create economic independence, social freedom and change the world forever.

Women are (statistically) better investors than men or at least equally successful and invest with a positive impact: 84 percent of women want to invest their money sustainably and 7 out of 10 want to invest in companies that promote equality.


Money alone does not make you happy, but it gives us security, independence and the opportunity to change the world.

What do women need?

Long-term (joint) financial planning; the courage to invest; transparent, meaningful financial products and a bit of practical know-how on how to do it all.

This article has been produced in partnership with watson, a Swiss news platform. 

Here is the link to the original blog article in German.

Was Frauen über Geld wissen sollten

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